Project overview

Over a 7-year partnership, we collaborated with NETGEAR to enhance their SMB model through UX/UI design interventions. We contributed in developing a cloud-based solution called NETGEAR Insight, offering seamless setup and configuration for Insight Managed Access Points, Switches, and ReadyNAS devices. We successfully created a unified ecosystem that integrated both hardware and software offerings, simplifying networking complexity and providing advantages such as unified setup, ongoing maintenance, remote access, scalability, and reliability.

Problem

NETGEAR had multiple products that constantly underwent upgrades and feature updates. Small team size and ever-expanding product goals made it difficult for them to scale as expected.

Solution

We onboarded a team of 4 designers and UX experts, commencing work immediately after finalizing legal agreements. Our dedicated team of 10+ designers seamlessly aligned with NETGEAR's design processes while working on multiple products. Our proposed solution for the Insight web and mobile application involved addressing usability issues, resulting in improved overall usability and navigation.

design process

Our research-driven, collaborative, and
iterative approach.

SPRINT Planning

Jira scrum board 72+ successful sprints

Prioritizing and assigning tasks on the SMBUX board.
Each sprint spans 10 working days.
Breaking down complex tasks into smaller manageable ones.
Upcoming tickets are added in Backlog for streamlined management.

User Interviews

Insight portalexploratory
research.

Aids in defining product feature trade-offs.
Explores the usage of side navigation menu in users' day-to-day workflow and top tasks.
Gains insights into customers' mental models of top tasks and scenarios, identifying potential areas for improvement.