How AI is Changing UX Research: Insights from UX India 2024

AI is revolutionizing UX research, but how do we use it effectively without compromising quality? At UX India 2024, the team from Galaxy UX Studio attended an insightful session by Kate Moran (NN Group), where she shared a game-changing perspective:

“Treat AI like a UX intern.”

This means AI can assist in research, analysis, and reporting, but it needs supervision, context, and clear instructions—just like a junior researcher. So, how can UX teams integrate AI without losing the human touch?

In our latest article, we break down how to work with AI in UX research, covering:
✅ Planning – AI for desk research & documentation
✅ Conducting research – AI as a note-taker
✅ Analyzing research – AI for transcription & summarization
✅ Reporting research – AI for drafting insights

🚀 Read the full article to discover how to harness AI’s power in UX research: Click here

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