A unified & user-centric e-commerce experience

Project overview

Simplifying customer experience through
exceptional UX

JUARA Skincare offers a range of 100% plant-based skincare products. It's an e-commerce platform designed for consumers seeking to integrate the holistic approach of traditional herbal skincare into their daily routine, providing a seamless shopping experience for those looking to purchase natural, effective skincare solutions.

Problem

Juara, a skincare brand with a global presence, embarked on a website revamp project to address usability issues and inconsistencies across its e-commerce platform. Despite its popularity in multiple countries, the website faced challenges in delivering a seamless user experience (UX) and maintaining a uniform look and feel across different regions. Additionally, the lack of cohesive style guides and design systems further compounded the problem, making it difficult to maintain consistency across various iterations of the website.

The challenge was to enhance UX, create uniformity across different country-specific websites, and ensure a smooth and enjoyable shopping experience for customers.

Solution

In response to the identified challenges, our team implemented a comprehensive solution to elevate the Juara skincare brand's online presence:

Conducted heuristic evaluation to identify website usability issues.

Developed country-specific designs for Indonesia, New Zealand, and the USA.

Created style guides for consistent branding across all versions.

Implemented design systems for cohesive user interactions.

Utilized Shopify to unify shopping experience across regions.

Enhanced UX through intuitive navigation.

Designed final screens based on brand identity and user feedback.

Through these efforts, Juara successfully revamped its e-commerce website, achieving a cohesive and user-friendly online shopping experience that resonates with customers across various regions.