Optimizing Targeted Marketing: UX Research for Life Sciences

Project overview

Simplifying business management and customer experience through
exceptional UX.

From pioneering research to innovative vaccines and therapies, our customers are transforming medicine and saving lives. Now, Cytiva and Pall Life Sciences are joining forces to best support this vital work. As one company, we offer the tools, depth, breadth, and scale the life science community needs to work better, faster, and smarter. Let’s advance the next generation of therapeutics from discovery to delivery, together.

Problem

An easy to use interface, ushering their internal teams to understand prospects’ background, challenges, goals and the ways you can help meet them. The portal to be designed is one of its kind and we had several challenges ahead of us.

Absence of research data, no supportive qualitative / quantitative or buyer’s journey data to begin with

Some terminologies of the idea coincided with the standard UX process — this created ambiguity

Vague understanding of the IA provided by the Brandigo team

This was a new concept, so gaining momentum in the proceedings was difficult

Conceptualize data management on the portal, make user personas, and more

Design the interface such that it enables client's internal teams to keep the brand voice intact and maintain a unified experience across global campaigns

Solution

We were thrilled to design the experience for the “persona portal”, and we moved step by step as a UX team to reach the solution desired.