Elevating user experience& boosting conversions

REVAMPING THE TDM WEBSITE

UX / UI Design Figma Tool Website

PROJECT OVERVIEW

Bridging the digital skill gap through exceptional UX.

This website redesign aims to create a modern, user-friendly platform catering to both B2B and B2C clients. It will connect and train individuals such as graduates, undergraduates, ex-forces, and returners coming from various backgrounds, with a focus on closing the digital skills gap.

The objective was to:
Build and update the existing website
Evaluate competitors and list the most important features
Identify and make global changes, such as those needed for navigation, menu, footer, etc
Build the website with a quick turnaround and implement regular update

OUR APPROACH

Based on initial research and client feedback, we used the
4W + H approach to gather essential details and
answer five key questions

UX PYRAMID

Understanding the relationship between different product
elements to create the best user experience

DISCOVERY PHASE

RESEARCH AND DISCOVERY

HEURISTIC EVALUATION

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COMPETITOR ANALYSIS

Identifying major competitors and researching their products,
features, and marketing strategies.

USER EXPERIENCE

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STAKEHOLDER INTERVIEW

Gathering insights from stakeholders to inform
user-centered design decisions.

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AFFINITY MAPPING

Organizing insights into actionable patterns for
informed design decisions.

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CARD SORTING

Uncovering user mental models to enhance the
information architecture.

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PERSONA MAPPING

Crafting user personas to guide
design decisions.

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DEFINE PHASE

JOURNEY MAPPING

Illustrating user experiences to identify pain points and
enhance user interactions.

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USER STORIES

Capturing user needs and tasks to drive iterative
product development.

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INFORMATION ARCHITECTURE

Structuring and organizing content for intuitive
navigation and understanding.

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DESIGN PHASE

WIREFRAMING AND LAYOUT

Translating ideas into visual blueprints for
user interfaces.

UI DESIGN (WEB)

Crafting visually appealing interfaces for
delightful interactions.

UI DESIGN (MOBILE)

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