UX Design Solutions for Medical KOLs: Empowering Healthcare

Project overview

Simplifying business management and customer experience through
exceptional UX.

Perfecting the big data application with an interface that complements our customer’s vision.
JOLT Communications onboarded Galaxy to help them refurbish their Orbiits website- a website that caters to people in the healthcare industry with all the information they need about KOLs (Key Opinion Leaders) in the field of medical science. The platform would help them get meaningful information about KOLs as well book appointments with them easily.

Problem

When we were first introduced to Orbiits, it was still in nascent stages being just a black-and-white application violating the usability benchmarks. We recommended a complete UX overhaul, so it can be transformed into a usable, data-rich goldmine for HCPs that the founders envisioned. Here’s the list of challenges that were ahead of us.

Being a typical big data application, properly categorize and present data for KOLs

Amalgamate all the different filters available into one and place it centrally

Design new features using data vis. techniques to gain a competitive advantage

Ease the appointment booking process for HCP personnel as it’s a day-to-day task

Solution

We were thrilled to design the experience for Orbiits, and we moved step by step as a UX team to reach the solution desired. First, we started by understanding what the application does and what the mental model of the target audience is. Once we figured that out, we sorted the IA for the application and then moved to sketch the wireframes. We went through multiple iterations to get the data representation correct and sort the filters for the application.
After the seal of approval on the wireframes from the JOLT team, we prepared a style guide and embarked upon creating the hi-fi mockups for Orbiits. The shade of Dark cyan went well across the application - providing the application with a clean, minimalistic, and calming look.