Revolutionizing UX in Healthcare: LatchAid Maternity Solution

Project overview

Simplifying business management and
customer experience through
exceptional UX.

Anya Health is a new-age solution leveraging 3D and AI technologies to
support parents through their pregnancy, breastfeeding, and
parenthood journey with accurate information and expert guidance.
LatchAid needed a design partner to revamp the UX and UI design of
the existing website and transform it into a modern and innovative
solution that can cater to different user environments and seamlessly
incorporate modern tech capabilities.

Problem

The most important aspect of this web solution redesign was to knit a compelling and credible story around what Anya is all about while getting all the technical design details right.

The key challenges we needed to address were

Improving the information hierarchy and navigation of the entire solution

Make essential information findable and accessible for different kinds of users.

Highlight Anya’s value propositions and USPs on the homepage to make it stand out from its competitors.

Enhance the UI design of the website to make it more attractive and intuitive to use

Incorporate content and features to cater to all types of Anya users including healthcare and corporate.

Solution

Firstly, we took an initial understanding of LatchAid, its vision,goals, and project requirements and then moved to the
research phase. This phase consisted of extensive research and analysis of the target users and competitors to identify user
needs, behaviors, and improvement areas. Based on this, we drafted user stories and created user flows to ensure people
can perform actions easily.
Firstly, we took an initial understanding of LatchAid, its vision,goals, and project requirements and then moved to the
research phase. This phase consisted of extensive research and analysis of the target users and competitors to identify user
needs, behaviors, and improvement areas. Based on this, we drafted user stories and created user flows to ensure people
can perform actions easily.
A Once the UI designs were finalized, we developed interactive prototypes to ensure the solution worked properly in different
environments. The entire process was in-sync with timely reviews by the LatchAid team to allow for regular iteration of the design to obtain an optimum end product.